Google is the most used search engine in the world with over 92% market share. It is simply immense. But did you know that Google doesn’t stop at basic searches for a few keywords? It is a potent tool, and I will tell you how it can give your SEO a real boost. With the correct commands, you will find an incredible number of link opportunities, and you will even be able to spy on your competition. And the most vital thing in all of this is that it costs you nothing!
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You probably know this, but one of the most effective techniques for finding quality links is to post articles on other blogs. Although it is possible to submit your article to any blog, the chances of receiving a positive response will be much higher if the blog in question has a habit of posting guest articles regularly. However, finding these favorite blogs is not easy! Lucky for you, I have the solution. This first request that I propose to you will save you a lot of time!
If you start to be known in your field, more and more blogs will be talking about you. What is a shame is that sometimes people indicate your url address without linking to your site. The ideal would be to find all these mentions to contact their author and ask them if it would be possible to add a link to the source. It is very effective in gaining links quickly. Unfortunately, I haven’t found a perfect query to identify them, but the one I’m suggesting to you today will already allow you to sort it out.
Even if the results aren’t perfect, it’s still more efficient than just searching your url!
A quote is simply a mention of your business in the form of “name, address and telephone.” If you want to improve your local SEO, they are essential. It’s a bit like the backlink of a Google My Business page, except that no link is necessary to have a compelling quote.
Also Read: How Can Internal Linking Improve Your SEO?
Google is an excellent source of keywords. You all know that when you start typing your search, Google gives you suggestions. The great thing about these suggestions is that they are often very targeted (long-tail) and convert much better than generic keywords. To use without moderation!
Although very useful, these suggestions are often already known to your competitors. But you will see that there are 2 methods to find others which are much less known.
No, directories are not entirely dead. Granted, this is not the most efficient method either, but it is still helpful if you do it intelligently;).
It must be admitted that general directories are more or less doomed to disappear because they have no interest apart from the link present on each file. On the other hand, specialized directories are more legitimate, and they still have a future.
When I talk to potential clients, I often have the right to this remark: “I don’t need SEO because I’m already in the top positions…” The problem is that most time, that’s completely wrong.
It must be said that Google is not lovely; it is confusing the tracks. When you search on your computer or smartphone, the results are personalized.
Google will take into account (among other things) your search history to provide you with “more relevant” results. And of course, as you often consult your site, it is highlighted in the results but only in yours.
To get neutral results, add a parameter in Google search.
Also Read: Integrating SEO Into Your Marketing Strategies For Business Success
The indexing of your pages by Google is essential. This is one of the first steps in an SEO audit. To find out the pages indexed by Google, there is an effortless command:
This command returns all the pages indexed in Google for the given domain name.
Several scenarios are possible:
This is a quick and easy way to find your competitors’ links. Ok, you won’t find them all this way, but at least it’s completely free!
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