Instagram is constantly changing and evolving, so it can take a lot of work to keep up with the latest trends. But don’t worry; we’re here to help! In this blog post, we’ll share some of the latest trends on Instagram that you need to know about. So sit back, relax, and prepare to be Insta-inspired!
Table of Contents
Real-Life Pictures Instead of Attractive Images
The latest trends on Instagram revolve around the use of “real-life” pictures rather than attractive images. Instagrammers are trying to remind their followers that they are not perfect. Often, their posts include the less-than-stellar “outtakes” of the photographs they post, which make it easier for their followers to relate to their posts. For example, they may share pictures of their legs after shaving or taking a bath and post a photo of the aftermath instead of the “before” shot. This trend is all about being authentic and relatable, and it’s something that we can definitely get behind!
Unique Instagram Usernames
Many people are now choosing to have unique Instagram usernames that represent their personality or brand. This is a great way to stand out from the crowd and make your account more memorable. If you’re stumped on what username to choose, try thinking of something that represents you or your brand well. For example, if you’re a fashion blogger, you could use your name or a play on words related to fashion. You can also use a name generator for Instagram to help you come up with something unique.
User-Generated Content
Another big trend on Instagram is user-generated content (UGC). This is when users share photos or videos they have created themselves rather than images created by a brand or professional photographer. This trend is all about giving users a voice and letting them share their own original content.
More Brands are Paying Influencers
As Instagram continues to grow in popularity, more and more brands are starting to pay influencers to promote their products and services. This trend is likely to continue as brands realize the potential of using influencers to reach a wider audience.
Micro-Color Blocking
Overlays and micro-color blocking are three of the latest trends on Instagram. These techniques involve posting multiple pictures together in one post, usually using contrasting colors. They add visual interest to image-rich feeds and are becoming increasingly popular in Stories. You can also create these schemes with premade sticker packs.
Overlapping Stickers
Instagram users have a new tool for adding stickers to their pictures: overlapping stickers. These overlays can be made from different shapes and sizes. Some stickers are more detailed than others, allowing you to add details to your photos. You can use overlay stickers to create a unique photo that stands out from the rest. Overlapping stickers are great for adding a little personality to your photos, but make sure to use them sparingly and where they make sense.
Overlapping stickers can be created with apps or a design program. If you don’t have a design program, check out some of the free apps available on the App Store. Some of them allow you to create unique on-brand designs, while others allow you to use an eraser tool to remove portions of your stroke that overlap your focal point. Another great option is to check other users’ designs using the hashtag #ADesignKit.
Reels
Instagram Reels are a fun way to showcase your products or services in a fun and engaging way. Whether you’re using a product or sharing tips and tricks, these videos are sure to attract attention and make a great addition to your brand’s profile. If you don’t have time to create a big production, you can ask an influencer to create a Reel for your brand and include it on their profile. They can showcase their own use of the product, a review, or a collaboration.
You can add music to your videos using the music options provided by Instagram or by adding original audio. You can also adjust the speed of your video. Before adding these features, think about the kind of storyboard you want to tell. Some types of Reels look best when they’re slow-paced, while others look better when they’re fast-paced. Whatever you decide to do, make sure you make the video quality the best it can be!
IGTV
IGTV is a feature that lets you create a series of videos. Once you have created your series, you can add new videos to it or add existing ones. To start, go to your profile and tap the IGTV tab. From there, you can toggle the 15-second feed preview on or off, edit the length of your video, add a description, and add automatic captions to each video.
You can share IGTV videos through your Instagram profile by clicking the IGTV icon in the right-hand corner. Sharing your video with your followers is optional but will increase your video views. You can use the “Post a preview” button in the IGTV menu to post the video thumbnail to your followers’ feeds. Make sure to double-check the video’s requirements before posting it.
Conclusion
Instagram has come a long way from its humble beginnings in 2010 as an app for sharing photos. In the past year, it has undergone some significant changes that have made it more appealing to businesses and marketers. So what does the future hold for this social media platform? We can only wait and see, but one thing is for sure – Instagram isn’t going away anytime soon.
Also Read: How To Become An Instagram Influencer?
