Do you know what are the most common mistakes on Twitter?
Twitter can be a very valuable addition to your social media marketing plan. This social network is characterized by its immediacy, so it can be a great place to dialogue with your audience, publish the latest news, or even serve your customers. But many brands don’t take advantage of their full potential.
Giving a 180-degree turn to your presence on this network can be as simple as knowing the most common mistakes on Twitter and avoiding them. If you want to know what they are, don’t miss this article!
Table of Contents
In its day, Twitter revolutionized social networks with the use of hashtags, and today they are still a fundamental part of this network.
Hashtags are essential according to Business2Community to reach a broader audience, as users use them to find tweets related to topics of their interest. These are the keys to avoiding making mistakes on Twitter with hashtags :
Due to the volume of content that is published on Twitter every day, it is inevitable that users will miss some of your tweets. To avoid this, you will have to be strategic with the publication hours. Take note of these tips:
Your followers want to be aware of your latest news; after all, that’s what they follow you for. But a good presence on Twitter requires going far beyond promotional content. Think of social media as if it were a party: if you wanted to make friends, you wouldn’t spend all your time talking about yourself and your achievements, would you?
To avoid this mistake on Twitter, try to remember the 80/20 rule: 80% of your content should be useful or fun for your followers, but not specifically talking about your brand and products. In return, you can use the remaining 20% for specifically promotional content.
When creating your Twitter publishing calendar, dare to innovate! Find fun videos, articles, and images that entertain your audience and encourage them to engage with your brand.
Each social network has its particularities of public and format, and ignoring them will make your followers lose interest.
One of the most common (and fatal) mistakes on Twitter is to automatically replicate Facebook content. There are several reasons why this strategy does not work:
And we come to the last mistake on Twitter: forget about the social aspect of social networks. After all, sites like Twitter are a place to connect with other people, not a megaphone to announce the news of your brand. So if you want to get the most out of your brand presence, put these recommendations into practice:
Also Read: How To Do Remarketing On Twitter?
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