In the early days, conventional promotion would happen either in print media such as newspapers or in television commercials. With the rise of social media platforms, one of the recent trends has become video sharing. The resurgence of videos for marketing can be attributed to this trend.
Although many are skeptical about using videos to promote business, video sharing has become the most successful promotion model. The year 2016 was dubbed as “year of the video,” and ever since then, there has been no turning back.
Today, large corporations and small entrepreneurs use the internet to promote products and services with video clips. Video marketing has become one of the most potent means of advertisement for everyone, including Instagram influencers to big brands.
The following points briefly elucidate the reasons why video selling is all the rage today.
Table of Contents
Increases Brand Recognition
It is vital to get more people interested in you and your business to broaden your consumer base. It is very easy to get lost; however, an intro maker can make sure you stand out with just a video byte.
With videos, you can easily communicate what your business is about and what ethos your organization represents. An interesting video goes a long way into ensuring that people remember your business. The need is to make sure that videos are such that helps the audience connect on a deeper level.
It is found that videos that evoke a reaction from your audience, i.e., make them laugh, cry, smile, etc. or entertain them, leave your brand name’s long-lasting impact. This fuels your brand recognition with a wider audience and helps establish your brand equity.
Boosts Digital Presence
Mere establishing the brand is not enough. What is important is to feature in the memory of the prospect for a long. That can only be done through a constant and strong media presence.
A strong media presence does not manifest from social media pages and company websites and blogs per se. You need to spread the word continuously.
That creates the difference between a business that is just noticed and a preferred business over its competitors. Every time your outro maker springs into action, and you post a snippet for your viewers, you remain in the public eye.
Your outro videos leave the lasting impression that helps you edge out the competition. There are many video-based platforms such as YouTube, which continue to be extremely popular amongst the masses. By not using videos for marketing, you let go of huge opportunities to expand your target audience reach.
Aids in Social Media Engagement
Videos occupy a significant portion of the online domain. There are many videos based on social media platforms such as Twitter, Periscope, Instagram Live, Facebook videos, Facebook Live, etc.
These platforms prefer video content more because they can understand what the target audience wants. Videos that entertain your viewers are more likely to be shared and have a higher engagement amongst target audience members.
Though texts, links, and images are also popular, the video is the most engaging and easy mode of creating a first-time impression. An interesting video, therefore, results in stronger sharing and social media engagements.
Establishes Trustworthy Relationships with Prospects
Marketing is about showing prospective consumers that a business has a solution approach to their problems and concerns. It is an effective way for you to communicate with the target consumers and establish a rapport.
Videos that move your audience and evoke their emotional response show how deep your understanding is about their concerns and issues. Videos facilitate a face to face direct interaction where the prospect has a chance to understand the seller better.
With an interactive video, you can showcase your core competencies to your prospect and any place 24/7. This helps you forge long term relationships with prospects that turn into viable customers and generates their confidence in your business and products.
Improves Search Engine Rankings
Videos are extremely efficient in drawing people to the content and capturing their attention. Apart from benefiting your engagement and conversion rates, it also boosts how the search engine evaluates your websites.
Recently, Google, in its SEO guidelines, revealed that the time spent on a site or channel helps to determine the relevance of search terms and efficacy of the content. Both these factors are directly relevant to how high or low search engines rank you.
Since most search engines rank content based on relevancy, it is even more crucial that your prospect spends more time on your content.
Bolsters Your ROI
Video Selling has many other tangible benefits to your business too. In terms of financial payoff, every time you put up interesting explainer videos, you contribute more to your sales. This is due to the simplicity of the videos and the solid content that they cover.
Linking videos with embedded links to your landing page not only helps create an impact on the consumer and engage him. A decent video can be produced with the help of some good pre-planning, a solid script, and just your smartphone with a decent camera.
Increases Effectiveness of Your Ad Campaigns
Most ads ad pop-ups are scrolled away by the users because they are just “out there” and do not cater to a wide audience’s express need. Videos, however, are hard to pass by.
A video advertisement is engaging and evokes interest in the content. A prospect sees an interesting thumbnail and hooks video and ants to click on the video to determine how it plays out. This was a video that grabs the attention almost instantly as compared to other media of advertisements.
This makes videos extremely effective. These days, many videos feature embedded links redirecting the viewer to the landing page to complete his purchase. All of this, without even changing the platform.
Thus, the efficacy of a video streaming marketing campaign is determined by how efficiently it caters to the target audience. It must be remembered that only videos that generate interest can prove efficient in the long run instead of random sporadic video content.
