The 3 most used social networks in France are, in order, Facebook, Youtube and Instagram. If you want to optimize your online visibility, it is strongly recommended to have an account with one of them. Why?
Today, social networks are fully integrated into the daily life of many individuals and businesses. It is, therefore, necessary to be present in an efficient and professional manner to stand out from the crowd. Many of you want to be more efficient in order to be successful. And, in doing so, you waste precious time finding new ideas.
Faced with this request, I decided to publish my LARGE FORMAT article on good practices in 2020 to allow you to start the year 2021.
Table of Contents
To be effective on social media, you need to know yourself why you want to be there! It may seem obvious to you, but it is less so for many professionals already present on social networks.
If you run an online business, ask yourself how the social networks you choose will help you develop your sales:
Here are some talking stats about the impact of social media globally. There are 7.6 billion people on Earth. Among them :
Communication professionals agree that companies are present on at least one social network (Facebook, Instagram, etc.) to increase their notoriety. Be careful, this does not mean that there is no sales marketing objective behind it, quite the contrary.
If you run a Facebook business page, be careful not to be too self-promoting in each of your posts. This practice should be used very sparingly because your audience may quickly unsubscribe from your Facebook page.
For stores with a customer reception point, the problem is a little different. Generally, in this case, we rather seek to make known his store, inform about his products and display all the information necessary to allow customers to locate us.
Whether it is to promote your business Facebook page or your Instagram, it is imperative to have a profile that is 100% complete and to be responsive to the messages received. We talk about it a little later in this article.
In this regard, we recommend, if you haven’t already done so, to create a Google My Business account here. Why? It is a free service from Google which allows you to display all the necessary contact details for your customers/prospects (opening hours, address, etc.).
This use of social networks is all the more verified in 2020. The platforms maximize the user experience so that they are quickly satisfied.
If you receive a lot of service requests, you may want to consider setting up a business Facebook page or Twitter account (more commonly used) to respond to your consumers. You would thus show your responsiveness and your ability to evolve with the latest information technologies.
Everything goes very quickly on social networks and it is valid with the patience of your subscribers. Think about it!
A little tip: If you want to dedicate a Facebook business, Instagram or Twitter account to your after-sales service, add the mention in question after the name of your profile.
Who does not want to develop their number of Instagram followers and gain subscribers on their Facebook page? When we take time to be present on a social network, it is also for the people who listen to us and engage in our publications.
Here is a list of some tasks to accomplish to give more visibility to your Facebook business page (also valid for Instagram):
Ex: You run a bakery. You create a Facebook business account to offer your customers/subscribers privileged content around the manufacture of your products, give information about your news.
You can choose to be present on a social network to strengthen your credibility on the web through authentic customer comments accompanied by notes summarizing the lived experience. Note that the weight of ratings and customer feedback will remain a determining criterion for your social proof in 2021. Consumers who will have access to positive feedback will buy more easily.
For your information, Facebook automatically includes this notification system when you create a company or brand page.
On Instagram, you can invite your customers to use your products, highlight a service received on one of their posts, then reuse it for your own account. What could be more credible than a client who tells his story?
Also read: Know More About YouTube, Engagement And Efficiency
For an effective presence on social networks, you have to know who you are talking to. Concretely what type of people will most want to listen to you. This analysis is important because it will determine the ability of these people to engage with your posts and therefore their reach. This data will also be very useful when you decide to run advertising campaigns for your Facebook business and your Instagram since you will already know your segments.
Here are 2 methods to determine your audience:
The tool made “generously” available by Facebook allows you to select a personalized audience according to different criteria and to have several interesting information on user behaviour (other pages liked, age, socio-professional category, etc.). To access it, create a free advertising account that you will certainly use later and click on the menu at the top left “audience statistics” on Facebook. For example, you can use this tool to validate the personas found by performing method 1.
Once the audience analysis is done, we will be interested in what is happening around. The goal is not to copy but to be inspired by what works to bring your personal touch. This will save you time on setting up your communication for your Facebook business and your Instagram. Here are some avenues for research:
The study of the competitors is also an opportunity for you to make affiliation, partnerships on commercial actions. Think about it, it’s a great booster for your visibility and to gain followers for your Facebook business and your Instagram.
This point is O-BLI-GA-TOIRE and as important as the purpose of your presence. Once you know your main goal, you need to think about your strategy. This will allow you to organize your content and diversify it to always interest your audience. Some points to consider:
By answering these basic questions, you can start to create the pillars of your digital strategy and be on the right track for the future. Don’t overlook this part!
All the actions carried out on your social networks must be followed in order to be able to be improved. Depending on the objectives of your Instagram or your Facebook business, you will have to monitor certain indicators more carefully: reach/click/engagement/sales, etc.
Several tools are at your disposal to measure your results:
Also Read: Will Social Reset Happen In 2021?
Regarding hashtags, there is a lot of different information on the internet. You have to put at least 15, in English, in French, with spaces, on Instagram… Let’s take stock!
Hashtags are words preceded by a # without spaces. They usually symbolize an idea, a state of mind at the time you post. #definition
Let’s put an end to the rumours:
I hope that these answers will have already removed the doubt on some questions that come up regularly on the web.
What should be deduced from this for your future posts:
Hashtags provide additional visibility on Instagram for all Instagrammers who have missed your photo. It would be a shame to lose visibility because of an oversight.
Do not take overly popular hashtags, your photo could be drowned in the mass. Instead, aim for niches and technical terms (<30,000 results) to ensure your audience will find your post on Instagram.
Many techniques are emerging on the web to boost your growth on social networks. Sometimes they are countered by Facebook’s algorithms because they are considered unfair, sometimes they are part of the game and are tolerated.
Groups on Facebook abound. You have surely noticed that when you do a search on Facebook, you have at least ten groups that correspond to your request. Let’s say what is, Facebook groups are popular and loved. Members are comfortable there, speak more freely, and even participate by posting content. You would be wrong to underestimate the impact that groups can have on your business.
There are 2 types of groups:
What are Instagram Pods? It’s a practice of initiating each of your posts with a group of people who are used to interacting.
Why? In addition to bringing a dynamic to your post, it allows you to show Instagram’s algorithm that your post generates engagement quickly and therefore that it would be likely to interest more people. Therefore, Instagram will make it more visible. In other words, your publication is boosted for free to more people. However, for this to work, the group must react from the first hours. This is also valid on Facebook!
How it works: Join a group that uses this type of practice or create a small group on Messenger (it can be relatives, other entrepreneurs…) ready to exchange interactions on your mutual publications. Then, as soon as you have a post to boost, leave a message on the Messenger group with the link to your post and wait for the interactions. This concept is based on a win-win exchange with the members of your group. And as the world calls the world, you should naturally have more engagement with your posts and gain followers.
The use of bots has increased significantly in 2020. The term bot comes from robot contraction. Its objective is to interact in an automated way, according to a defined scenario with humans. It may be interesting to develop one for your Facebook page if you want to:
Also Read: 5 Exciting New Instagram Features From Their 2020 Updates
Faced with the increase in practices aimed at boosting the visibility of its social networks, platforms like Facebook or Instagram have taken drastic measures that can go as far as outright banning.
Here is a little recap of the manipulations to avoid if you do not master:
To build a meaningful presence on social networks, especially for Facebook and Instagram, you will need to familiarize yourself with advertising.
Social networks work with algorithms that allow your posts to be distributed to a certain number of people. This is called organic Facebook coverage. Over the past few weeks, the circulation rate was 8%. That is, only 8% of your audience could view your posts. As you will have understood, the platform wants the user to compensate for this lack of visibility with advertising. This will also have the advantage, for a fee, of offering your content to a targeted audience in advance.
To create an advertisement for your social networks, it’s pretty fast.
Before embarking on an advertising campaign, there is some thought to be done on your audience, your objective, the duration of the campaign. For example, you might want to learn how to boost a post on Facebook, rather than creating a traditional advertising campaign.”
Finally, to optimize your promotion costs, it is necessary to monitor all your campaigns in order to check the progress and adjust elements to be even more effective.
I hope you liked this maxi format and that you will be able to implement the tips presented. As you may have noticed, activating and tracking social media takes time. By promoting quality content and planning your daily operations, you will gradually increase the size of your community. Keep in mind your conversion objective (sale, addition to the cart, visit the site, making contact….) In order to set up your strategy in function and above all to be able to measure your results.
Do not hesitate to bring this article to life by sharing it on social networks so that others can benefit from it. You can also leave your opinion and your favourite tips in the comments.
Also Read: How To Post Photos On Instagram From A Laptop or PC?
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